Vivian Liu (she/her) is a designer based in New York City who enjoys turning ideas into visually compelling experiences. Her work spans product design, branding, and digital storytelling :)
product/ux design                           >Intra
>Pure Power
>FurSphere

brand/visual design                      >Dedalus Labs
>Stitch in Time
>Jackfir
>NU Media
>Food Bazaar
>U.S. Tiger Securities
>Personal Projects













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Origins Rebrand
The rebranding design for Origins aims to attract audiences of all ages with a simple and minimalistic approach. The emphasis is on the content inside, complemented by muted and less saturated colors. Three logo variations add versatility and charm to the brand, making it appealing to a wide range of individuals.