Vivian Liu
visual designer based in nyc                




                                                     




Dedalus Labsbranding ───────────────────
Jackfir branding · website ───────────────────
NU Media branding · marketing ───────────────────
Stitch in Time editorial ───────────────────
Food Bazaar packaging ───────────────────
FurSphere ux ───────────────────
U.S. Tiger Securities branding · marketing ───────────────────
Personal Projects illustration · editorial ───────────────────
About Me
Dedalus Labs

As the Founding Brand Designer at Dedalus Labs, an AI startup that enables developers to connect any large language model (LLM) to any MCP server,  I developed the company’s first cohesive visual identity, blending Greek mythology with modern design.
Brand moodboard


I created a scalable brand system applied across merchandise, marketing assets, and digital platforms,
establishing a bold, recognizable presence for the startup.
Dedalus sticker sheets


ASCII art inspired by bird murmuration
Bird with common coding symbols
Dedalus Hoodie Merch
Dedalus Beanie
Dedalus Beanie