Dedalus Labs is named after Daedalus, the craftsman who survived not by flying the highest, but by building with intention. That philosophy shaped the brand: careful, iterative, and designed to support others.
Brand moodboardMy role was to translate that mindset into a visual system built on structure, lift, and clarity. The brand is less about attracting users and more about enabling builders: giving developers the tools they need to move fast without compromising stability. While building the identity, I explored classical Greek motifs like wings, marble, proportions, and symmetry. I reinterpreted them through a modern, minimal aesthetic.
These visual experiments were my way of exploring how Greek mythology could merge technology. I made wing graphics, halftone statues, and gradients to find a balance between classical craftsmanship and contemporary technology. This stage allowed me to refine Dedalus into a visual system that feels myth-inspired but still fresh, minimal, and forward-looking. I created a scalable brand system applied across merchandise, marketing assets, and digital platforms, establishing a bold, recognizable presence for the startup.
Dedalus sticker sheets ASCII art inspired by bird murmurationBird with common coding symbolsDedalus Hoodie MerchDedalus BeanieDedalus Beanie