Vivian Liu
visual designer based in nyc                




                                                     




Dedalus Labsbranding ───────────────────
Jackfir branding · website ───────────────────
NU Media branding · marketing ───────────────────
Stitch in Time editorial ───────────────────
Food Bazaar packaging ───────────────────
FurSphere ux ───────────────────
U.S. Tiger Securities branding · marketing ───────────────────
Personal Projects illustration · editorial ───────────────────
About Me
Dedalus Labs
Brand moodboard
Brand Style Guide
As the Founding Brand Designer at Dedalus Labs, an AI startup that enables developers to connect any large language model (LLM) to any MCP server,  I developed the company’s first cohesive visual identity, blending Greek mythology with modern design.
I created a scalable brand system applied across merchandise, marketing assets, and digital platforms,
establishing a bold, recognizable presence for the startup.
Dedalus sticker sheets


ASCII art inspired by bird murmuration
Bird with common coding symbols
Dedalus Hoodie Merch
Dedalus Beanie
Dedalus Beanie