Vivian Liu
visual designer based in nyc                




                                                     




Dedalus Labsbranding ───────────────────
Jackfir branding · website ───────────────────
NU Media branding · marketing ───────────────────
Stitch in Time
editorial ───────────────────
Food Bazaar
packaging ───────────────────
FurSphere
ux ───────────────────
U.S. Tiger Securities
 branding · marketing ───────────────────
Personal Projects
illustration · editorial ───────────────────
About Me


Jackfir
As a Graphic Designer/UX Designer at Jackfir, a men’s skincare brand, I designed marketing emails and revamped the website to enhance user experience and brand consistency. My work focused on creating visually compelling, user-friendly designs that align with Jackfir’s clean and modern aesthetic.

Key Contributions:
  • Designed responsive, brand-aligned emails that increased engagement.
  • Enhanced the website’s UX/UI, focusing on usability and aesthetics.
  • Developed cohesive visuals to maintain brand consistency across digital touchpoints.







Tiger Securities
As a Content Designer Intern at Tiger Securities, I developed engaging digital ads, graphics, and short video content, consistently aligning with the brand’s visual identity across social media and web platforms. I collaborated closely with the marketing team to brainstorm and execute creative concepts.

Key Contributions:
  • Designed and produced digital ads, graphics, and short-form video content for social media and web platforms.
  • Managed multiple design projects simultaneously in a fast-paced environment.
  • Researched and applied the latest design and social media trends to improve engagement.




  • Bogopa Service Corp.

    Packaging design for Bogopa Kid’s Cereal and Bogopa Dumplings.




    Origins Rebrand
    The rebranding design for Origins aims to attract audiences of all ages with a simple and minimalistic approach. The emphasis is on the content inside, complemented by muted and less saturated colors. Three logo variations add versatility and charm to the brand, making it appealing to a wide range of individuals.
     



    Top Pot
    Visual Identity Design

    Grand opening poster and raffle ticket design for hot pot restaurant Top Pot, located in New Jersey.




    Ume Tea 4th Anniversary event poster